As a brand, Asian carp have two big problems: The name strikes many as both racially insensitive and decidedly unpalatable — a trash fish.
How about some “copi” instead?
In a marketing event last week, Illinois officials announced the focus-group-approved name for the prolific invasive species. With the fresh consumer brand, they are seeking to gut the fish’s numbers and reduce the looming ecological threat it poses to the Great Lakes.
Soon, they hope, folks will be noshing on copi sliders and cooking up copi tacos, eating into the invader’s population.
LINK (via The Day)